Microsoft Shutting Down Mixer and Partnering with Facebook Gaming
So, in the near future on July 22 Microsoft is officially closing their Mixer service and they plan to move the existing partners over to Facebook Gaming. This announcement means that Mixer partners and streamers will be moving to Facebook Gaming and Microsoft is no longer operating Mixer as a service.
Microsoft had struggled to reach the scale that is needed for mixer to compete with Twitch, YouTube, and even Facebook Gaming, which has led to their decision.
“We started pretty far behind, in term of where Mixer’s monthly active viewers were compared to some of the big players out there. I think Mixer community is really good to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.”
Microsoft is going to be partnering up with Facebook converting the existing Mixer viewers and streamers over to Facebook Gaming in the next few weeks. On July 22, all of the Mixer sites and apps will automatically be redirected to Facebook Gaming. Also, the existing Mixer Partners will be granted Partner status with Facebook Gaming along with any streamers that are using the Mixer monetization program will automatically be granted eligibility to Facebook’s Level Up program. The Mixer viewers with an outstanding Ember balances, channel subscriptions, or Mixer Pro subscriptions will receive Xbox gift card credit.